I lead design end to end: setting the creative direction, building the system, working with vendors, and delivering on deadline. Most recently, I created the launch identity for HME’s ClearSoundX and carried it across a convention booth, an interactive kiosk, and a full digital campaign. The launch brought in $7.6M against a $4M goal. When our events lead left weeks before the company’s sales kick-off, I stepped in to direct the whole show. Across brands in manufacturing, education, publishing, and tech, I build visual systems that teams can actually keep using after handoff.
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